Brands are under constant threat by fraudsters, pushing trademark lawyers and brand managers harder than ever to protect their marks without eroding the ROI of their IP practice or portfolio. Recent survey data from the, 2024 IP Impact Study: Trends in Benchmarking IP Value, revealed that strategic resource allocation and streamlining trademark admin workflows are prime areas of opportunity where practitioners can enhance the return on the intangible assets they protect.
Watch this webinar to hear IP experts discuss best practices around measuring the value of trademarks, reducing operational drag to boost ROI of an IP portfolio or practice, and communicating that value to key stakeholders. Panelists draw upon their personal experience and data from the study to discuss topics such as:
- The five biggest issues impacting profitability of IP prosecution work – 57% of law firm respondents mention resource constraints
- Which prosecution tasks create the most operational drag – 43% of in-house respondents say trademark filings top the list
- Calculating precise and accurate insights around the value of intangible assets in the age of AI
- Novel prosecution workflows and partnerships that optimize efficiencies, minimize costs, and break through administrative bottlenecks