Make no mistake about it – the excitement around ChatGPT and all other things AI is real, and the use of AI is here to stay. These days, it seems everyone wants a piece of the AI pie. Many legal service and software providers have put their AI claims front and center of their marketing messages – but how can you determine what providers have the expertise to deliver?
While the benefits of AI have moved from abstract fantasy to tangible deliverables, the FTC also has their eye on claims around AI. Corporations and law firms advising them must understand recently issued guidelines to make sure legal service and software providers touting their capabilities and benefits rooted in AI are delivering on the principles and technologies of AI.
Join our expert panelists as they take a deep dive into:
- Understanding what AI is and what it’s not, with real-world examples where AI capabilities pass muster and what might leave the door open for further examination.
- Navigating AI advertising precedent, potential FTC regulations and enforcement actions.
- Review types of AI-related claims on the FTC’s radar and responses that prove the need for an AI solution.
- Examine specific claims the FTC is focused on and the litmus tests they use to verify if the claims meet specifications for AI.